Strong iPhone XR sales highlight Apple’s need for a low-cost iPhone SE 2

  • 5 months ago (12-28)
  • 116 views
  • Source:AIWebNews

Ask the average tech consumer which iPhone they think was the best seller over the past few months and odds are, they’ll say the iPhone 11. That’d be a solid selection considering how heavily Apple and carrier partners marketed the latest generation handset in recent months but surprisingly, it wasn’t the best-selling iPhone during the quarter.

Strong iPhone XR sales highlight Apple's need for a low-cost iPhone SE 2

According to Counterpoint Research’s Market Pulse, the iPhone XR was the best-selling model globally in the third quarter based on market share as it managed to capture a three percent stake. That’s impressive considering the XR launched way back in October 2018 and it wasn’t even the flagship model at the time.

So, what’s happening here?

Strong-iPhone-XR-sales-highlight-Apple's-need-for-a-low-cost-iPhone-SE-2-pic-2

Well, part of it is just that – the fact that the iPhone XR isn’t a flagship but rather, a budget model. Apple elected to keep the XR around for another year when introducing the latest iPhone 11 models, lowered its price (it now starts at $599) and started selling it in more regions including India.

The data illustrates the fact that not everyone is interested in $1,000+ flagship phones. Furthermore, it’s probably even more evidence that a new iPhone SE 2 could do really well at the lower end of the pricing scale. Last we heard, this budget iPhone could arrive as early as the first quarter of 2020.

Masthead credit: iPhone XR phones by Hadrian

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